summer in pittsburgh is crowded—river cruises, ball games, primanti’s. so we gave the warhol what no one else could copy: unapologetic weird. a summer splash of warhol weirdness stole the spotlight from every other tourist stop in town. “must be summer at the warhol” wasn’t just a campaign, it was a pop-colored megaphone shouting over the predictable noise. the world noticed—nyt, buzzfeed, archive, international press—and attendance soared. the warhol owned summer.