the warhol
summer in pittsburgh is crowded—river cruises, ball games, primanti’s. so we gave the warhol what no one else could copy: unapologetic weird. a summer splash of warhol weirdness stole the spotlight from every other tourist stop in town. “must be summer at the warhol” wasn’t just a campaign, it was a pop-colored megaphone shouting over the predictable noise. the world noticed—nyt, buzzfeed, archive, international press—and attendance soared. the warhol owned summer.
goodpeople
goodpeople
goodpeople
© 2025 goodpeople
let’s talk.
tell us about your ambition.
we’ll shape it, voice it, and bring it to life.
quick response.
if you’re ready to create and collaborate, so are we.
clear next steps
we’ll turn the conversation into a roadmap you can actually use.
© 2025 goodpeople
let’s talk.
tell us about your ambition.
we’ll shape it, voice it, and bring it to life.
quick response.
if you’re ready to create and collaborate, so are we.
quick response.
we’ll turn the conversation into a roadmap you can actually use.
let’s talk.
tell us about your ambition.
we’ll shape it, voice it, and bring it to life.
quick response.
if you’re ready to create and collaborate, so are we.
quick response.
we’ll turn the conversation into a roadmap you can actually use.
the warhol
summer in pittsburgh is crowded—river cruises, ball games, primanti’s. so we gave the warhol what no one else could copy: unapologetic weird. a summer splash of warhol weirdness stole the spotlight from every other tourist stop in town. “must be summer at the warhol” wasn’t just a campaign, it was a pop-colored megaphone shouting over the predictable noise. the world noticed—nyt, buzzfeed, archive, international press—and attendance soared. the warhol owned summer.